Tok2.us (Talk to us) is a mobile marketing solution designed to provide consumers with product information and connect them directly with knowledgeable sales associates at the point of purchase. With Tok2.us, consumers can use their mobile phones to access product information in a variety of ways. First, Tok2.us provides its clients with mobile brand home pages (screenshot, left) that detect when users are accessing the manufacturer’s (our client’s) URLs from smart phones (iphone, android, and Blackberry) and redirect them to mobile pages. Additionally, consumers can access information by using a simple look-up function, by entering an alpha-numeric product code, or by scanning a QR code. QR and product codes are provided by Tok2.us for each listed SKU (sample, below right) and can be included on packaging or displays at no charge. Users can then choose one of several options presented on the main product menus to access product information.
Tok2.us’ primary customers are manufacturers and its objective is to increase sales. Many consumers will quickly find the information they want (e.g., via FAQs, videos, testimonials) – and those features will drive additional sales. However, studies show that despite doing product research in advance, most consumers make their final purchasing decisions in the store; and consumers who connect with a product advocate are more likely to buy, and will spend more than consumers who don’t. We want to make it as easy as possible for those consumers to reach a live salesperson who can answer their questions and guide them to the desired information. Our goal is to connect manufacturers with customers who are ready to buy and to give them the tools they need to close more sales.